Shiseido is a major Japanese cosmetics producer. It is one of the oldest cosmetics company in the world. Founded in 1872, it celebrated its 140th year anniversary in 2012.It is the fourth largest cosmetics company in the world.


"Benefiance" was introduced in 1996 and is formulated for mature and dry skin types. Most of their containers are glass and are beige. Recent additions to the Benefiance line include a reformulated anti-wrinkle eye cream which also treats dark circles, and a retinol face mask.


"White Lucent" is used to lighten the appearance of skin discoloration due to sun exposure. This line replaced the UV White skincare line, which is one of the most popular skincare lines in Asia.


"The Skincare" is for all skin types, but targets women in their 20s to 50s, and is therefore more hydrating than Pureness. Uniquely this line carries three eye creams, sold in containers which are pearly white and are made of plastic.


"Pureness" is Shiseido's oil control line introduced in 1995. Because it is aimed at a younger consumer (who typically has oilier skin), it is Shiseido's least expensive skincare line on average due primarily to the containers being simple plastic bottles and tubes of light blue.


"Suncare" products include UVA/UVB sun protection lotions and creams for face, eyes, lips and body, self-tanners (without sun protection) for face and body, and 3 types of foundation makeup (with sun protection).


Shiseido also markets "Shiseido Men" skincare products including shaving cream, face wash which doubles as shaving foam, aftershave lotion, moisturizers, anti-wrinkle creams, eye products, and self-tanners.


Shiseido produces a line of cosmetics simply called "The Makeup" that provide a full range of products including lip products, powder eye shadows, eye liner pencils, mascara, fluid and compact foundations, concealers, and powder blush. Their hydro powder eye shadows which have a creamy texture are among Allure magazine's top beauty picks.

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136 Rokeby Road Subiaco Perth WA 6008, Australia
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Saturday: 8.30am - 5:00pm
Sunday: 10:00am - 4:00pm

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